Our Philosophy

AT THE HEART OF EARTHY30 ARE THREE CORE BELIEFS

Peppers being chopped

01

Eating a more diverse diet leads to a more capable gut microbiome which leads to a healthier you

Smiling women in garden

02

Adding a challenge aspect to Earthy 30 helps create healthy lifestyle habits through social accountability.

Vegetables in fields

03

Shopping for more diverse foods helps maintain the demand for farmers to grow diverse crops which keep our soils fertile.

Core Belief 01

Eat 30 different plant-based foods for a healthy you

We know the concept of “5-a-day” helps us eat 5 fruit and veg a day to get the nutrients we need. Eating 30 different plant-based foods a week takes us up a level.

Why?

Plants contain many different types of fibre which help feed our gut microbiome—an army of helpful bacteria that digest our food and keep the nasties out of our bloodstream.


Your gut microbiome is a transient thing and can be compromised by medication or poor diet. Earthy30 will help motivate you to diversify your diet and keep those microbes happy!

Core Belief 02

Challenge yourself to be better

Lady’s hand choosing yellow and red peppers

The tricky part of maintaining any pursuit, whether diet, exercise or not bingeing on Netflix is ‘sticking to it!’Sometimes, you need more sticking power to help a good habit bed in.


The paradox of it all is that even when we know things are good for us, like eating your veggies or “no screens after 10”, adhering to these behaviours can still be tough.


At Earthy30, we’re aiming to create a community around eating 30-a-week and adopting other healthy behaviours too, that help with sleep and fitness.

Core Belief 03

FEEDING CROP DIVERSITY

Large field being mowed and fertilised

It’s not just your stomach that likes diversity, it’s farming too. Wheat, rice, soybean and corn are four of the most popular farmed foods globally. If we grow only these crops, in the same fields, our soil starts to suffer. If our soil is stripped of nutrients, that affects the long-term quality of the crops themselves.


Conversely, when you grow different crops and plough their waste into the soil afterwards, this helps restore the nutrient balance of crops for the long term.